AI-driven Content & Creator Agency

nuānce

We help wellness, lifestyle, and luxury brands find their voice, grow their community, and show up in the world with intention.

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Our Story

"There is a particular way of seeing the world that only comes from having left it behind."

Est. 2026

Los Angeles

We are two European women, one Belgian and one Swedish, who each crossed an ocean and found each other on the same stretch of Southern California coastline.

Built on the belief that perspective shapes everything, that taste is cultivated across cultures, and that the best work is made by people who see the world a little differently.

We are a content and creator agency for wellness, lifestyle, and luxury brands, with a European soul. We bring together brand strategy, AI-powered content, influencer partnerships, and event production under one considered roof.

Selected Work

Campaigns we concepted, created and brought to life.

01 Body Care Campaign

O Boticário

Lily Body Cream and the Nativa SPA care line, told through skin, hands and everyday ritual.

02 Fashion Editorial

Copenhagen Fashion Week

One look, followed through the city between shows.

03 Product Launch

Soft Hands

A hand cream launch dressed entirely in one deep red.

04 Brand World

Stilla

The whole day around the workout, from the morning studio to drinks at sunset.

05 Brand Launch

Gato

A better-for-you snack brand, from the shelf to a pop-up truck on the coast.

06 Fashion Editorial

New York Fashion Week

How New York really dresses and moves during fashion week, from the sidewalk to the coffee line.

More Work See the full portfolio. View Portfolio →

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Our
Services

05 Offerings

01 Brand & Growth Studio →

We build the creative foundation your brand grows from.

Brand strategy and positioning. Messaging and tone of voice. Visual identity and brand guidelines. Campaign creative concepts. Art direction for shoots. Social media strategy. Content calendars. UGC sourcing. Short-form video production. Full creative direction and editing.

02 Influencer Marketing for Brands →

We design and execute influencer campaigns that are strategic, not just aesthetic.

Talent sourcing, vetting, and negotiation. Campaign concept and budget planning. Brief development and contract management. Deliverable tracking and usage rights. Performance reporting. Brand activations and events.

03 AI Content →

We create AI-generated content that looks like it was made on set.

AI mockups, lifestyle imagery, and placeholder content for campaigns and pitches. AI-generated models and talent. Short-form AI video. Ad creative produced at scale. Content your brand can use across socials, campaigns, and decks, without booking a shoot.

04 Event Curation →

We design and produce moments your guests will not forget.

Brand activations. Product launch events. Influencer and press gatherings. Private client dinners and soirées. End-to-end production: concept, venue, talent, logistics, and creative direction. Every detail is curated to reflect exactly who your brand is.

05 European to US Market Entry →

A dedicated and deeply personal launch pathway for European brands entering America.

US market entry strategy. Cultural and consumer adaptation. US influencer and PR launch activation. Founder positioning in the American market. Cross-border campaign execution across both regions. We know this journey strategically, and we have lived it ourselves.

The Founders

ESTHER

Belgian-born · LA-based

Brand strategist, AI consultant, and creative producer. Co-founder of nuānce with a background in brand strategy, AI-powered marketing, event production, and content consulting across wellness, lifestyle, and luxury brands.

EMELIE

Swedish-born · LA-based

Influencer and talent manager, founder of Row Collective. Co-founder of nuānce and one of the most connected talent managers in the wellness and lifestyle creator space with a proven roster and track record of high-performing brand partnerships and activations.

Esther and Emelie, founders of nuānce, Los Angeles

Esther & Emelie · Los Angeles, 2026

How
We
Work

We work with clients primarily on a monthly retainer basis, building deep partnerships that let us truly understand each brand and produce work that consistently reflects it.

Events and one-time activations are available as standalone projects. We take on a limited number of clients at any one time. Not because we have to, but because we choose to. Quality over quantity is not just something we say to our clients. It is how we run our own business.

Taste over trend · Community over reach · Long-term equity over short-term noise

Brands We've
Worked With

Erewhon

Equinox Hotel New York

Avaline Wines

Cymbiotika

Lesser Evil

Ora Organic

Icelandic Glacial

Chamberlain Hotel

Matcha Kari

aim'n Sportswear

MALK Organics

Alo Yoga

Maybelline